- A standardized format for providing information about a page and classifying the page content
- A website where you can input a type of structured data and generate completed markup for your page
- The organization that creates the standardized language and rules used for structured data
- Google’s proprietary source of structured data
Waldo is the marketer for his company’s web site, WaterTech.com. The company sells water recreation products through the site. Several customers have commented that the site is diﬃcult to use. Waldo thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Waldo focus on?
Optimization Accessibility Analytics Specialization Conversion