What is the benefit of advertising in Instagram Explore?


  • It costs less money to advertise in Explore so advertisers can see better performance
  • Fewer advertisers run ads in Explore so there is less competition
  • People in Explore are in the mindset to discover content from creators they don’t follow
  • More people view content in Explore than they do in their own feed

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When should you ungate content?

Contextually — ungate content when it makes the most sense for your business. Always — forms are dead. Never — pillar pages are a fad.

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