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What is the definition of lead nurturing?

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  • A process of building relationships with prospects with the goal of earning their business when they’re ready
  • A marketing effort focused on engaging with only your leads in a way that encourages them to progress toward a specific action
  • A marketing effort focused on engaging with your leads AND customers in a way that encourages them to progress toward multiple actions at the same time
  • A sales effort focused on engaging with your warm leads in a way that encourages them to progress toward a purchase

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