- A brand keyword is more expensive, a non-brand keyword is less expensive
- A brand keyword receives less traffic, a non-brand keyword receives more traffic
- A brand keyword has more variations, a non-brand keyword has fewer variations
- A brand keyword includes a brand’s name, a non-brand keyword does not include a brand’s name
After Reviewing The Metrics Of A Sponsored Products Campaign, Jorge Identified That The ACOS For Many Products Was Much Higher Than The Category Average. What Action(S) Could He Take To Address This? Select All Correct Responses.
advertise the best sellers in their product catalog neither of these remove the underperforming ASINs from their campaign