Question:

What is the difference between pixel-based retargeting and list-based retargeting? Select all the apply.

Answer:

  • Pixel-based retargeting is for anonymous site visitors, list-based retargeting is for existing contacts
  • Pixel-based retargeting is for existing contacts, list-based retargeting is for anonymous site visitors
  • Pixel-based retargeting relies on tracking pixels, list-based retargeting relies on forms and a CRM
  • Pixel-based retargeting is more effective, list-based retargeting is less effective

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