What is the difference between Programmatic Guaranteed deals and preferred deals?


  • Programmatic Guaranteed deals are imcompatible with conversion pixels
  • Programmatic Guaranteed deals have required minimum spend
  • Preferrred deals do not allow targeting edits in Display & Video 360
  • Preferred deals have required minimum spend

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Brianna has a physical store that she’s successfully managed for 10 years. Her products aren’t designed to sell and ship online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness. How will offline conversion tracking help Brianna?

Brianna can convert offline customers into online shoppers. Brianna can measure how many shoppers intend to visit her physical store. Brianna can track conversions for

What are KPIs?

Goals that help you and your team be more productive and save time and money. Statements that define the qualitative outcome of your goal. A

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