- Start with the company and work backwards.
- Start with the advertiser and work backwards.
- Start with the customer and work backwards.
- Start with the product and work backwards.
Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)
More relevance Less click-fraud Greater flexibility Longer funnels Lower eCTR