- To provide value to the prospect
- To recap the exploratory call
- To work with the buyer on pricing
- To review what the potential buyer should know
Clara’s colleague recommended she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?
An estimate of the number of installs or in-app actions she can drive with her bidding strategy. An estimate of the total number of impressions the app
