- To help the buyer define a timeline for purchasing your solution
- To convince the buyer to purchase your solution
- To help the buyer weigh the pros and cons of moving forward with your solution
- To qualify leads during the exploratory call
When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?
Allocate more budget to building better video creatives Target remarketing lists for all image creatives Create a sequential rotation with the Rich Media creative set
