What is the value of Amazon’s pre-bid analysis? (Select 2)


  • It reduces the risk of bidding on suspicious impressions
  • Amazon does not perform pre-bid analysis
  • It removes fraudulent elements after an impression is served
  • It filters out robotic bid requests

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What is backwards planning?

A statistical technique which tells us how strongly the pair of variables are linearly related and change together. A way to evaluate a decision based

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