- Employees only. They understand your content so you won’t have to waste time explaining the content during the usability test.
- Customers only. If you know what they like, you can make the best experience for everyone.
- Non-customers that have visited your website before. This user segment is the most important since they are near the end of their buyer’s journey.
- Both customers and noncustomers. A mix of the two emulates your current website traffic to make a good usability test.
Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)
Mobile live streaming Live-action auctions YouTube on TV screens VR 360 Game-console emulation
