- Promote generic, unbranded content
- Direct someone to a pricing page
- Include discounts to encourage immediate purchase
- Help your buyer persona solve their problem
Clara’s colleague recommended she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?
An estimate of the number of installs or in-app actions she can drive with her bidding strategy. An estimate of the total number of impressions the app