Question:

What step should be taken to determine which creatives had the lowest eCPM over the last month?

Answer:

  • Generate a Standard report grouped by creative with the eCPM metric selected
  • Generate an Audience Composition report grouped by audience with the CPM metric selected
  • Generate an Inventory Availability report grouped by site and multiply average CPM by frequency
  • Go into the creative section for the advertiser and compare the inline metrics for eCPM

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