- It helps advertisers maximize views.
- Its billing method is based on cost-per-view (CPV).
- It optimizes for impressions instead of views.
- It’s billed if the viewer watches 30 seconds of the ad.
Imagine while planning your yearly budget, your CEO asks you, “We have many people asking for funding. Why should we invest in continuous improvement? Can’t we just stop at the launch pad website?” What is the best response?
“The continuous improvement of our website is an investment in driving even more value to our users and better results for the company. In a