- It optimizes for highly efficient reach.
- It optimizes for impressions instead of views.
- Its billing method is based on target CPM.
- It helps advertisers maximize views.
Sri is an advertiser interested in improving her media’s performance by generating more Add to carts with her non-Amazon Advertising media. Which recommendation would you make for her?
None of these. Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the