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When it comes to email marketing, what do we mean by the term A/B testing?

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  • A/B testing means you can split your contacts alphabetically
  • A/B testing means you send the same email twice to the same people
  • A/B testing means splitting your audience and sending each of them a different variation of your email
  • A/B testing means it is spell checked and proofed, prior to hitting send

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