- % of people that made a purchase after receiving the email
- % of people that opened the email out of the total recipients
- % of people who clicked on a link in the email out of the total recipients
- % of people who were sent the email against the total number of conversions made
SuperCoolKicks wants to see which landing page experience is best for users who have clicked the Cool Kicks sneaker ads. What best practice should they follow while they’re running this test?
Keep the landing pages as generic as possible Test as many landing pages as possible to keep the testing period short Test the landing pages
