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When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?

Share on email
Email
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
  • % of people that made a purchase after receiving the email
  • % of people that opened the email out of the total recipients
  • % of people who clicked on a link in the email out of the total recipients
  • % of people who were sent the email against the total number of conversions made

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