Question:

When measuring campaigns using Amazon Attribution, what is the next step after creating an

Answer:

  • Copying your attribution tag to append on your ad as the click-through URL.
  • Creating line items, which generates attribution tags that are placed on ads.
  • Naming your order.
  • Generating a report to validate that you are measuring all your ad’s clicks correctly.

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When should you ungate content?

Contextually — ungate content when it makes the most sense for your business. Always — forms are dead. Never — pillar pages are a fad.

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