- Use the “Add link” function on clickable content
- Structure your pages to drill down from broader categories to more specific products
- Employ hero ASINs, featuring unique ASINs or new products
Imagine your boss asks you, “Why is it important that we launch the launch pad website quickly?” Which of the following statements is the best response?
“Two reasons. First, the faster we launch, the less risky assumptions are made. Once it’s live, we can start collecting data to inform our decisions.