- When a video ad contains interactive features
- When VAST is not supported
- As a backup for a VAST asset
- For videos served on mobile devices
Scenario: Tom is an avid Facebook user. Tom’s friend, Jane, posts a video from a travel-focused company called Get Out, Stay Out, about a new, local hiking trail. In the comments, Jane shares her thoughts and opinions about the trail. The following day, Tom’s sister sends him the same video link through Facebook Messenger. The Facebook algorithm sees all these interactions. Keeping this in mind, it’s likely Facebook will _______.
Send Tom a Facebook message with a detailed map of the trail Send Tom an email with a detailed map of the trail Feature a
