- Used for an understanding of initial awareness for your product from your advertising campaign.
- Provide a percentage chance of a shopper purchasing the product when they click on your ad.
- Used to understand how many add to carts, on average, shoppers make after clicking on your ads that direct to Amazon.
- Used to understand how many product page views, on average, customers shoppers visit after clicking on your ads that direct to Amazon.
___________ allow you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate.
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