- A bedding company used the alternative purchase report to see the effectiveness of their localized ad campaign.
- A home manufacturer used the alternative purchase report to learn shoppers preferred higher end refurbished models, which this brand did not sell.
- An importer of teas uses the alternative purchase report to learn that loyal shoppers purchased their green tea roughly every two months.
- A computer hardware manufacturer used the alternative purchase report to learn that shoppers would often buy their main keyboard product, but would not as frequently purchase the complementary mouse product.
You are designing a mobile web site for a company called, HairCutters.com. It’ll be the primary showcase of their hair care products. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the HairCutters.com web site, what should be the primary marketing goal?
That site users leave positive reviews about products on the site To show a price comparison with competitor sites That the mobile experience should resemble
