- A customer clicks on a vendor’s sponsored ad for tennis shoes and then purchases those shoes.
- A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases dress shoes from that vendor.
- A customer clicks on a vendor’s sponsored ad for tennis shoes but does not make a purchase.
- A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases tennis shoes from a different vendor
What are the phases of the frictionless selling framework?
Enable, Align, Transform Attract, Engage, Delight Identify, Connect, Explore, Advise Engage, Guide, Grow
