Question:

Which of the following is not a benefit of retail insights?

Answer:

  • Understanding the impact of advertising across awareness, consideration, and sales metrics.
  • Understanding shopping activity for your products before, during, and after your campaign to help identify the correlation to advertising.
  • Understanding the delta between non-campaign performance and campaign performance.
  • Understanding trends of key business levers, such as price and its impact on sales performance over time.

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