- The majority of programmatic ads are purchased using a CPM or dCPM model.
- The buying process for programmatic advertising is automated.
- Programmatic advertising analyzes each impression against an advertisers’ goals in real-time.
- Programmatic advertising relies on manual insertion orders and requests for proposals (RFPs).
When shoppers click on an ad and are directed to an advertiser’s product detail page on Amazon, which customer ﬂow is this?
Link in customer flow Link out customer flow