- The majority of programmatic ads are purchased using a CPM or dCPM model.
- The buying process for programmatic advertising is automated.
- Programmatic advertising analyzes each impression against an advertisers’ goals in real-time.
- Programmatic advertising relies on manual insertion orders and requests for proposals (RFPs).
The first time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the day of the campaign One specific time