- PMPs are invitation-only marketplaces.
- PMPs allow advertisers broader access to third-party supply.
- PMPs leverage Amazon’s header-bidding integrations.
- PMPs extend the benefits of programmatic to specific publisher buys.
When sending emails and setting goals, you want to go beyond checkpoints of activities for your goals. What are examples of checkpoints of activity?
SMART goals Segmentation Engagement Open and click rates
