- It works to adjust viewability constraints based on campaign settings.
- It works to select the best supply options based on campaign settings.
- It works to adjust frequency caps based on a selected conversion type.
- It works to bid the best value for a given impression based on a selected conversion type.
George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?
It’s the total number of times a user has seen an ad before eventually completing a conversion. It’s when a user sees an ad containing
