- An education company with a large app user base that’s assigned values to the speciﬁc actions users take within the app.
- A ﬁnance company with a small app user base that wants to drive additional app installs.
- A travel company with a large app user base that hasn’t yet set values for the key actions users take within the app.
- A ﬁtness company with a large website user base that’s about to launch its new app.
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