- Ads are measured by a 3rd party and imported into the Amazon Attribution console. Add to cart rates of select products.
- You cannot use attribution tags to measure performance in Amazon Attribution.
- Attribution tags are created by users in the Amazon Attribution console and placed in the advertiser’s ad server; Amazon Attribution reporting is available within the advertiser’s ad server.
- Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads as a their click-through URL, and clicks/conversions are reported within the Amazon Attribution console and exportable Excel reports.
What is a valid recommendation that the Performance Planner can provide?
Create alternative versions of best performing ad variations Apply specific bid adjustments to device and location targeting Add a themed group of negative keywords Set
