Question:

Which sentence below best describes how ads are measured using Amazon Attribution?

Answer:

  • Ads are measured by a 3rd party and imported into the Amazon Attribution console. Add to cart rates of select products.
  • You cannot use attribution tags to measure performance in Amazon Attribution.
  • Attribution tags are created by users in the Amazon Attribution console and placed in the advertiser’s ad server; Amazon Attribution reporting is available within the advertiser’s ad server.
  • Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads as a their click-through URL, and clicks/conversions are reported within the Amazon Attribution console and exportable Excel reports.

Other Exam Posts

Leave a Comment

Your email address will not be published.

x