- A percentage chance of a shopper purchasing the product when they click on your ad.
- An understanding of initial awareness for your product from your advertising campaign.
- Understand how many add to carts, on average, shoppers make after viewing or clicking on your ads.
- Understand how many product page views, on average, customers shoppers visit after viewing or clicking on your ads.
Suzanne has run all the reports she can think of, but she wants to make sure she’s not missing anything. What’s one method she can use to find parts of her campaign strategy that are under-credited?
Compare conversion data across three different attribution models Review the health panel overview and cross-reference performance reports Use third-party targeting for promotions Add budget for