- A semi-fictional representation of your ideal customer.
- A report that combines the items that an average buyer purchases in a year.
- A simple description of demographic characteristics of people you’d like to target.
- The most recent lead that converted into a paying customer.
Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube campaign?
Similar Audience Custom Intent audience Customer Match audience Custom Affinity audience
