Which statement best describes when user research is used during Growth-Driven Design?


  • User research is used throughout the entire GDD methodology, but it’s especially common during the strategy stage and the plan step of the continuous improvement stage.
  • User research is primarily done when first kicking off a new GDD engagement to better understand your audience.
  • User research is primarily done during the launch pad stage when you’re testing various prototypes with actual customers.
  • User research is primarily done after running an experiment that doesn’t perform like you predicted.

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