Question:

Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)

Answer:

  • Set up a Custom Dimension in Google Analytics
  • Set up a custom Floodlight variable as a dimension in Search Ads 360
  • It is not possible to pass conversion attributes
  • Set up a custom Floodlight variable in Google Tag Manager

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