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Which two statements are true about evaluating your existing ad campaigns? (Choose two.)

  • When a campaign yields positive results, it’s not necessary to investigate metrics with the same vigor as when your campaign falls short of expectations.
  • Ultimate insight comes from looking at each campaign in isolation rather than aggregating your learnings from all campaigns into a single view.
  • Measurement results should lead to actionable insights; it should inform your decision-making.​
  • One of the first steps you must take is to check whether the result of a specific objective exceeded or fell short of its goal.

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