Question:

Why is it important to map out the conversion path of a smart CTA for each segment?

Answer:

  • To ensure you know where you’re sending each segment.
  • To ensure that you’re sending each segment to a different page.
  • To ensure that you’re sending each segment to a different stage in the buyer’s journey.
  • To ensure that you’re sending each segment to the page with the visitor’s preferred language.

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