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Why should you limit the number of form fields you use on your form?

  • Trick question! You should ask for all of a contact’s information up front so you can personalize every conversation moving forward.
  • The information you ask for should be a fair exchange for the content you’re offering.
  • Nobody has time to fill out a long form.
  • Short forms show that you don’t really want to learn more about a prospect.

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