- To figure out what keywords your web pages are currently ranking for
- To determine whether you should be targeting a long tail keyword or a head term
- To ensure the keywords you’re targeting are aligned with your audience
- You shouldn’t run competitive analysis of keywords.
Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?
Learning granular insights regarding her search network performance Receiving automatically-generated keyword and ad content suggestions Delivering a customized message to the right user at the correct bid