Question:

William has been learning how to find opportunities with conversion rate optimization (CRO). William has been instructed to tell the team at Drivvu to use their Drivvu app in real-world situations. Why is it important for Drivvu to see how their app works in real-world situations with regards to CRO?

Answer:

  • The app’s speed and performance may vary depending on various factors.
  • To identify whether the app attracts the attention of nearby people as they use it.
  • The visuals of the app may appear different in various lighting situations.
  • To see how it compares against apps belonging to other businesses in the industry.

Other Exam Posts

Martha is the marketer for Circus.com. She’s patterned the design of her web site after BigTop.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her website. What advice would you give to Martha to make her site more successful?

Focus on changes that improve user satisfaction of the site. Broaden the scope of products offered on the site. Remove all flash content and switch

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