William has been learning how to find opportunities with conversion rate optimization (CRO). William has been instructed to tell the team at MotorValve to use their MotorValve app in real-world situations. Why is it important for MotorValve to see how their app works in real-world situations with regards to CRO?


  • The app’s speed and performance may vary depending on various factors.
  • The visuals of the app may appear different in various lighting situations.
  • To identify whether the app attracts the attention of nearby people as they use it.
  • To see how it compares against apps belonging to other businesses in the industry.

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