- That site users leave positive reviews about products on the site
- To show a price comparison with competitor sites
- That the mobile experience should resemble a good conversation
- To track the products the customer views and the time spent on the site
What should you do when a channel’s demographics data describes an audience that’s much different from the targeted audience?
Plan a tour for the targeted audience anyway. Revise the content strategy to focus on engaging the targeted audience. Revisit the metrics in a week.