- To encourage the user to spend hours browsing products on your site
- To present your brand as if the customer walked into your store
- That site users leave positive reviews about products on the site
- That the customer tells all of their friends about your site
You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?
Increasing the trustworthiness of the website. Modifying the ad’s landing page to load faster. Changing the call-to-action message of the ad. Reducing the bid rate on the