- Identify active buyers
- Identify passive buyers
- Research potential buyers
- Help a lead identify their goals and challenges
Gertie is the marketer for a client’s website, PieBaker.com. Her customer has hired her to increase sales revenue through the site. She wants to start by improving the landing page experience. What are two landing page elements Gertie should focus on?
Navigation Clear value proposition Intuitiveness Simple design Turnaround time