- Map out the CTA conversion path for all CTAs on the homepage.
- Determine her method for segmenting the homepage visitors.
- Decide what type of smart content (CTA, form, or text) to add to the homepage.
- Draft the content to be shown to “Copywriter Charles.”
Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What’s Cory’s final aim when engaging customers in their journey?
To build brand loyalty To give them a call-to-action To place his ads in a customer-centric channel To get a customer to make their first purchase