- “Sounds like a good idea. But ‘company name’ isn’t personal enough. Let’s use ‘first name’ instead.”
- “It’s a good idea, but personalization tokens can’t be added to a landing page.”
- “Good idea. Let’s make sure that our forms have been collecting ‘company name’ so the personalization token will be effective.”
- “Good idea. Let’s create a buyer persona segment so our buyer persona will see the personalized field.”
Organizations should have a Crisis Management Plan for social media. This plan should identify the keywords, hashtags, etc. that should be continually monitored, to proactively identify external issues before they spiral into a crisis. This component of a Crisis Management Plan is referred to as a _________.
Social Surveillance Best Practices Social Search Streams Social Media Monitoring Strategy Brand Awareness Social Media Listening Techniques
