Question:

Your manager asks your thoughts on how to increase visibility on the business’s YouTube channel. Which response best aligns with how YouTube’s algorithm works?

Answer:

  • “YouTube as a channel is not worth the investment. There are far more valuable channels with SEO benefits that the business should focus on.”
  • “While views are important, YouTube rewards videos with the most clicks. The more people that start watching a video, the more YouTube will feature your video.”
  • “YouTube wants viewers to watch videos all the way through. We should focus on creating more engaging video content.”

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