- Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for.
- Affinity Audiences allow her to reach sports fans who’ve previously visited her website.
- Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports.
- Affinity Audiences allow her to reach sports enthusiasts.
Why is it important to map out the conversion path of a smart CTA for each segment?
To ensure you know where you’re sending each segment. To ensure that you’re sending each segment to a different page. To ensure that you’re sending